Tieks CEO Kfir Gavrieli always has his pulse on the trendiest colors of any season, and this summer he’s done it again, releasing a Malibu Pink hue that will fit right in with the fuschia wave of 2023. Even better? From now until July 31 at 11:59 P.M. PDT, three lucky grand prize winners will walk away with their own made-to-order pair, simply by entering the free giveaway at tieks.com/malibupinkgiveaway. And while only three pairs of teal-soled Malibu Pink Tieks are up for grabs, another twenty contest winners will walk away with $100 Tieks e-gift cards.
The Colors of Summer
While Malibu Pink is the official color of Summer 2023, there are plenty of other vibrant Tieks shades to make every day a sunny one this season. From Pop Pink to Unmellow Yellow, White Lotus, and more, there are so many vibrant colorways simply perfect for pairing with sundresses, cutoffs, and all the hottest summer looks. Best of all, while Tieks come in many different hues, there are several constants that stay true, regardless of which pair you take home.
First, Tieks ballet flats are crafted from fine Italian leather, maximizing quality, comfort, and—most importantly—elegance. Next, all Tieks fold up for easy portability, making them the perfect shoes to slip into your suitcase for all those summer getaways. Finally, each pair ships with its own cute carrying case to keep them separate in that luggage—or just distinctive when you tote them down the street. (Fun fact—the Tieks name was derived from the Hebrew word for bag, making the direct-to-consumer shoe brand’s name a nod to CEO Kfir Gavrieli, who originally hails from Israel.)
Tieks’ Giveaways: More Than Just a Contest
Think giving away three pairs of haute pink ballet flats is generous? That’s just the tip of the iceberg when it comes to Tieks’ philanthropic efforts. After all, as the CEO of a shoe brand that elevates feminine style, Kfir Gavrieli has dedicated himself to lifting up women in areas other than fashion. To that end, he formed the Gavrieli Foundation, committed to creating social change by empowering women all around the globe. In fact, the Gavrieli Foundation is now the single largest lender on the Kiva platform. To date, that has translated to more than $10 million dollars in interest-free loans given to over 55,000 female entrepreneurs in more than 70 countries, including the United States.
But the generosity doesn’t stop there. During the peak of the COVID pandemic, the brand launched its Tieks for Heroes campaign, giving $100 gift cards to front-line healthcare workers and first responders in recognition of their bravery and in appreciation of their sacrifices. And, when Russia invaded Ukraine, an auction of limited-edition Tieks styles helped raise tens of thousands of dollars in mere minutes, helping support relief efforts for newly displaced refugees.
Clearly, at home and abroad, this brand is all about giving back. Whether that means rewarding loyal fans with a perfect new pair of summer ballet flats; thanking healthcare workers; fueling female entrepreneurship; or supporting global relief efforts, Kfir Gavrieli is ready to lend a helping hand. And, in doing so, he’s helping make every day—not just summer days—a little bit brighter.
